Oakland Roots Announce 10+ Local Youth Soccer Clubs & Organization Partnerships


Oakland, Calif. (July 24, 2019) – Oakland Roots have partnered with 10+ youth soccer clubs and organizations from across the East Bay. These partnerships will provide collaborative opportunities to help grow the beautiful game and make professional soccer games more accessible for local youth.

“We’re thrilled to team up with this initial group of local youth clubs and organizations, and we look forward to growing that number in the coming months with other clubs and organizations throughout the region,” said Roots President Benno Nagel. “Too often, youth partners are seen as profit centers for professional sports teams, and the relationships are usually geared solely towards that model. Our approach has been centered completely on providing affordable options to youth soccer players and their families. 

“Our goal is to enhance and support the amazing work already being done by countless volunteers, coaches, team managers, referees, and Board members of the organizations we are partnering with. We see these partnerships as the beginning of Oakland Roots doing something special in our community through inclusion and collaboration while nurturing the next generation of young people in this community through soccer. We thank each of these partners for sharing that common goal, and allowing us the opportunity to listen, learn, and lend ourselves however we can to achieve that unifying objective.”

The list of partner clubs and organizations currently includes:

These partnerships will provide discounted access to Roots home games for over 8,000 youth soccer players across the 10+ clubs and organizations involved. Additionally, Roots will be working with each partner club and organization to activate within their communities, including player appearances, youth team events and access to Roots in-stadium youth opportunities. Partner club and organization youth players will be able to share in the fun of the Roots 2019 home games through participating as ball kids, walking with the players out on the field and playing in halftime games and other activities.    

About Oakland Roots

More than just a club, more than just a game. Oakland Roots Sports Club seeks to harness the magic of Oakland and the beautiful game of soccer as a force for social good. Whether on the pitch, in the stands or within the community, Oakland Roots will represent our one-of-a-kind city with passion, pride, and commitment to all things Oakland. Player by player. Supporter by supporter. Resident by resident. One day at a time. One game at a time. This is about Oakland first, always.